About Us

Welcome to the Family

Welcome to Pride Hyundai of Seekonk; we’re so glad you’re here and interested in learning more about our incredible dealership and our rich history shaping the local automotive landscape. Generations of drivers have turned to us to handle all their automotive needs, and we can’t wait for you to join our family and experience the Pride Family promise of excellence firsthand.

Our History: The American Dream

Alfredo “Al” Dos Anjos was born in Portugal, but life eventually brought him to the United States, where the American dream was undeniably within reach. With a rich appreciation for his past and a palpable excitement for his future, Al launched his career in the Rhode Island automotive industry. He managed a local dealership and fell in love with the business, dreaming of seeing his name on the marquee one day.

Al saw that dream come true in 1979 when he opened his first dealership—a Subaru franchise—in Pawtucket, Rhode Island. Inspired by his managerial experience, he was determined to offer his customers something unique and adopted his “Mom and Pop” philosophy. He challenged his team to consider the ideal dealership experience for their parents—from inventory to financing—and deliver. That simple philosophy had a dramatic impact, with the Pride name garnering widespread recognition for its world-class approach.

This early success inspired Al to expand, with the dealership relocated to Seekonk in 1984. Despite its consistent growth and ever-expanding network of loyal customers, the dealership remained focused on its original mission and, by the mid-1990s, saw another exciting opportunity with the Hyundai franchise. In the years since, Al has semi-retired, handing the reins over to his daughter, Lisa, who proudly continues her father’s legacy and family-centric approach.

Why Choose Us

Most dealerships treat customers like numbers, prioritizing sales and ignoring the customers’ unique needs. That’s a recipe for disaster, but it’s easy to remedy, as you’ll see when you work with Pride Hyundai of Seekonk. But why choose us? What makes us the most trusted Hyundai dealer in the region?

Our Team

Our team is the heart of our dealership and an integral part of our family. Everyone on our team—from our sales and finance experts to our service technicians—is passionate about fulfilling our promise to exceed your expectations by delivering a world-class experience. This passion fosters excitement and confidence, but, more importantly, it lays the groundwork for a rewarding experience anytime you’re here. We hire only the best, guaranteeing you and your vehicle are always in trusted, capable hands.

Our Values

When you shop with us, you’re guaranteed an experience like never before. Our values play a prominent role in that experience because our commitment to honesty, integrity, respect, and transparency shifts the focus away from the sale to you. We respect your trust in us, showing as much by operating with transparency and integrity as we listen attentively to your needs and establish a foundation for a lasting relationship.

Our Selection

You won’t find a more extensive selection of new and used Hyundai models than right here on our lot. Our customers have distinct needs, inspiring our team to hand-select each model to ensure we have something for everyone in one convenient location. From the Elantra and Santa Fe to the Kona and beyond, our selection of new and used models is unparalleled and competitively priced to guarantee you get more for your money.

Our Dedication

You deserve peace of mind in the driver’s seat, and we’re here to deliver. Our dedication to you lasts a lifetime, from sale to service. The team at Pride Hyundai of Seekonk is ready to help, whether an accident led you to our on-site collision center or it’s time for a routine oil change and tire rotation. As your automotive partner, there’s nothing we can’t handle when it comes to your vehicle’s operability—and with our family-friendly values and personalized approach, excellence is guaranteed in every service experience.

Join the Family, Shop Pride Hyundai of Seekonk

Are you ready to join an incredible automotive legacy that’s shaped the Rhode Island and Massachusetts landscape since the late 1970s? We certainly hope so because it gives us a chance to treat you to the world-class experience you deserve. That experience guarantees a seat at our table with a cup of coffee and a warm welcome into our family.